The design journey began with a deep understanding of how SharkNinja’s teams ideate, prototype, communicate and share their products with the world. Sasaki’s interior design team shaped the space to support the entire creative process, beginning the moment employees and visitors walk in. A welcoming kitchen and café area just beyond the entry sets a warm, energetic tone and connects SharkNinja’s brand to their products made for the home with the space. It serves as a natural gathering point where spontaneous conversation often sparks new ideas.

Spaces that Support the Creative Process

Beyond the entry, the workplace unfolds into a series of interconnected environments, each supporting a different mode of creative work. Open work areas anchor the heart of the studio, giving designers, writers, and content creators a flexible landscape where they can collaborate seamlessly. Nearby, a large boardroom and several conference rooms offer places for structured dialogue, client meetings, and cross-functional workshops. Two executive offices provide quiet refuge while still keeping leadership closely connected to the team’s daily rhythms.

The floor was organized with plenty of open space, letting users see the floor from end to end, and taking every opportunity to maximize views out to the city. Open wall areas allow for pinning up sketches and shelves are available to display product prototypes, prioritizing visibility for the creative work. All desks are moveable and reconfigurable with battery packs for ultimate flexibility.

Sasaki’s design also supports the specialized work that defines SharkNinja’s brand. A dedicated Content Creation Suite allows teams to shoot, edit, and produce media on site, strengthening the company’s ability to tell its story quickly and authentically.

The Design Prototype Studio provides a hands-on fabrication environment, enabling designers to prototype, test, and iterate with immediacy. A Beauty Suite complete with a salon hair experience was designed for product testing, influencer engagement, and live demonstrations, empowers SharkNinja’s expanding footprint in the beauty technology market. Throughout the hub, strategically placed product display areas showcase products in a way that keeps innovation visible and inspires ongoing refinement.

A Workplace that Reflects the Brand 

The Sasaki design team used materials, lighting, and spatial flow to subtly embody SharkNinja’s brand ethos. The result is an atmosphere that feels modern and energetic, but also grounded and approachable. Every decision, from sightlines to collaboration zones, supports a culture that thrives on curiosity, experimentation, and storytelling.

More than an office, the Creative Design Hub functions as a catalyst for SharkNinja’s growth. By uniting previously separate teams under one roof, the space shortens the distance between concept, prototype, and production. It empowers the company to move faster, collaborate more fluidly, and attract top creative talent in a competitive market. The project demonstrates how thoughtful interior design can elevate not only the work that happens within a space, but also the brand and mission of the organization it serves.