
Avenue of the Arts Design Guidelines
Boston, MA
Congress Avenue serves as the Civic Spine of Austin, connecting the Texas State Capitol with Lady Bird Lake and South Austin
While Austin has grown and evolved as a global hub for culture and technology, the streetscape of Congress Avenue has remained relatively static since the 1980s. Congress Avenue, often called the “Main Street of Texas,” is one of the most iconic and lively streets in Austin. From the Texas Capitol to Lady Bird Lake, the Avenue serves as the spine of Downtown Austin’s cultural, economic, and civic heart.
The Congress Avenue Urban Design Initiative (CAUDI) envisions a transformative urban design, placemaking, and implementation strategy for a 1.25 mile stretch of Congress Avenue between Riverside Drive and 11th Street. The goal of this effort is to create a complete multimodal street with a dynamic public realm that contributes to Downtown Austin’s evolution as a vibrant, walkable cultural mecca.
As Congress Avenue moves south from the state capitol it transitions from the city’s civic stage to the a green gateway along Lady Bird Lake that connects to a regional system of creeks and ecological corridors
The design of Congress Avenue is intended to reflect the vibrant culture, history, and landscapes of Central Texas. The context and function of Congress Avenue changes along its length from the Capitol grounds to Riverside Drive. To reflect and enhance the unique qualities of each zone, the vision includes four distinct character areas:
The Civic Stage is a threshold to the Capitol and a backdrop for festivals and civic events
The Heart of Austin is where cafés, shops, museums, and theaters showcase the beating heart of Austin
The Green Gateways are where the environmental and recreational assets of Lady Bird Lake extend into the city
The Bridge is the iconic entry to downtown and a destination where pedestrians, cyclists, vehicles, and bats coexist
Beginning with the project launch in 2017, CAUDI engaged over 500 stakeholders and members of the public through a series of meetings and discussions. In parallel with this series of public meetings, the project team engaged with over a dozen city departments and committees to provide technical input and build consensus around the project. The overall reception was overwhelmingly positive and received significant coverage in the media.
The project team worked closely with the City of Austin and the Downtown Austin Alliance to gather input and build consensus around the project through a series of public meetings
The first meeting demonstrated the existing conditions, challenges, and opportunities of the corridor today
The second event included activations and pop-up displays along the Avenue and demonstrated potential streetscape design elements
The third public event invited Austin residents to discuss and evaluate different concepts for Congress Avenue
The engagement campaign generated excitement and reached a multigenerational audience
The second event included activations and pop-up displays along the Avenue and demonstrated potential streetscape design elements
The third public event invited Austin residents to discuss and evaluate different concepts for Congress Avenue
The engagement campaign generated excitement and reached a multigenerational audience
Creating space for people, events, and culture is a guiding principle of the CAUDI vision and a major achievement of this project. The Avenue’s existing configuration heavily favors vehicles and through-traffic at the expense of pedestrian activity and placemaking. This study, in close coordination with the City of Austin’s Transportation Department, paved the way for converting six lanes of traffic into a multimodal street with above-grade bike lanes and a generous pedestrian realm.
A collective vision that established the desire of residents and city government to create an Avenue for people
A gateway into Downtown Austin for all people, bikes, and vehicles
A multimodal avenue that supports equitable access and sustainable transportation
In addition to a transformative mobility strategy and placemaking vision, CAUDI involved a full-depth reconstruction of the Avenue in order to address fundamental challenges, from equity to sustainability. This effort included the following components:
The design guidelines included a series of recommendations to improve the public realm along the avenue
As it crosses Lady Bird Lake, the Ann W. Richards Congress Avenue Bridge is home to one of the world’s largest bat colonies, and the Ann and Roy Butler hike and bike trail connects to a regional system of creeks and ecological corridors
The project team also developed guidelines specific to the Ann W. Richards Congress Avenue Bridge to improve the pedestrian experience
A series of underground rain gardens proposed along Congress Avenue features a suspended paving system and structural soil. This innovative strategy facilitates stormwater treatment and provides the space and soil quality needed for healthy mature trees.
The process of envisioning this bright future for Congress Avenue built a sense of momentum that translated into immediate action. During the early stages of the COVID pandemic, CAUDI served as the inspiration for creating temporary bike-lanes along Congress Avenue to meet the heightened need for open space amenities. The vision and design guidelines were adopted by Austin’s City Council and incorporated into the 2020 citywide mobility bond, securing $30 million of funding towards implementation. The City is working with a nationally recognized bridge engineer to realize the redesign of the Ann W. Richards Congress Avenue Bridge.
For more information contact Martin Zogran.