Starting in 1999, Au Bon Pain turned to Sasaki to help them re-imagine all 250 of their U.S. cafés. Sasaki served as master architect, developing a "marketplace" concept that re-energized the sandwich and bakery restaurant, and also as lead designer of a number of units located throughout the Eastern seaboard and Midwest.
The design reflected and reinforced the chain's identity as a French bakery café. The color scheme focused on Provencal blue and sunflower yellow. Renovated cafés featured limestone flagstone flooring and museum-quality lighting to focus on food displays. Sasaki also worked with Au Bon Pain to roll out the concept throughout the chain's footprint, including signature restaurants in Boston, New York, Philadelphia, Washington, D.C., Cleveland, and Chicago.
The prototype delivered strong results, showing an average of 25% increase in revenue per re-designed café. Frank Guidara, Au Bon Pain's president and CEO said, "We knew our customers were ready for a stylish, even seductive change."
Based on the success of the program, Sasaki also developed a 5,000 square foot concept for the suburban marketplace. The prototype café incorporated the use of identifiable self-serve well with the use of signature seating in a relaxing dining atmosphere. Some of the features designed into the cafe include a smoothie bar, varied seating, dramatic lighting, and a focal water feature with fiber-optic lighting and continuous water movement.
A large footware holding company based in Michigan, Wolverine Worldwide is the parent company to 16 different brands, including four locally: Saucony, Stride Rite, Sperry, and Keds. Located in Lexington,...
For nearly 120 years, the Society of Arts and Crafts has had a dual mission to
encourage the creation, collection, and promotion of the work of contemporary
craft artists and to advance public appreciation...