For nearly 120 years, the Society of Arts and Crafts has had a dual mission to
encourage the creation, collection, and promotion of the work of contemporary
craft artists and to advance public appreciation of fine craft. The
Society’s move to a new space in Boston’s Seaport District from the historic
Back Bay neighborhood not only marks a major milestone in the institution’s
history, but also symbolizes the impact of Boston’s technology boom on the
city’s cultural landscape and creative economies. Sasaki guided the client
through the process of obtaining the space through a public competition process
organized by the Boston Planning & Development Agency. Our role included the
development of a bold vision for the future, space planning, and a holistic
strategy for maximizing the space and its urban location. The
new 9,000 square foot space includes museum quality exhibition galleries,
retail store, research library, event space, artist-in-residence studio,
storage, support and staff offices, as well as an outdoor sculpture plaza for
the organization’s public programming.
addition to designing the space, the Sasaki team developed a new brand identity
and messaging strategy that serves to reposition the Society for its second
century in Boston. This new brand identity and messaging draws from the
strength of the Society’s deeply rooted history while forging a new pact for
future growth and prosperity. The newly crafted tagline “Craft Illuminates Difference”
and the corresponding plus-sign pattern became the inspiration for expressing
the Society’s visual identity across the 160 linear feet of glass frontage.
Likewise a new sculptural metal canopy back-lit and perforated with the
Society’s brand pattern brings attention to an otherwise understated main
new state-of-the-art location in Boston’s innovation district will provide the
society with a vibrant new context to broaden its visibility and programming,
and continue its legacy into the future as one of the great cornerstones of
Boston’s evolving creative community.
Boston Public Schools (BPS)—the oldest school department in the US—recently moved into their new offices at the Bruce C. Bolling Municipal Building. Our interior design for their transitional office...