Work Design Magazine published an article written by Sasaki Principal Victor Vizgaitis, AIA, LEED AP, about Sasaki’s recent rebranding exercise. In the article, Vizgaitis explores the 16-month rebrand process, how the firm landed on the connection point “defining the future of place,” and how the rebrand continues to shape and guide Sasaki’s work.
“Sasaki’s branding effort was never about starting from scratch. It was instead an exercise in communication, to reframe and externalize what Sasaki has always been about,” says Vizgaitis. “As designers of places, naturally one of the tangible ways we’re thinking about living the brand is in our physical environment. In my work as an architect, I am constantly thinking about the future of work and the spaces and places we will need to do new kinds of work. And in this rare instance, we have been able to think of ourselves as the client.”
Read the article in full here.