Fostering Creativity and Collaboration Through Design
In a recent byline for NAIOP's quarterly Development Magazine, Sasaki Principal Victor Vizgaitis, AIA, LEED® AP, explains his teams' design approach for the new Havas/Arnold Headquarters, and how the bright culture of the company fed into the transformation of the space. The article illustrates how the team tackled three primary goals that Havas/Arnold aimed to achieve in its new headquarters: constructing a space that promotes creativity and innovation; cultivating a "wow" factor that demonstrates the company's personality and authenticity; and celebrating the rich history of the Filene's Building—which, built in 1911, was Daniel Burnham's last. These three influences reflect "the direction and future of the agency," says Pam Hamlin, Global President of Arnold Worldwide who sees the project as "a catalyst not just for emotional charge and pride, but also for driving business impact." The new headquarters celebrates Havas/Arnold's culture of openness, creativity, and transparency; the "village" feel aligns with the working style of the collaborative company's five brands.
In addition to the NAIOP byline, Victor was also quoted in a feature article in the May issue of Contract. In the article, author Krista Sykes delves further into the design of the Havas/Arnold building, and how it achieves the desired "wow" factor. Sykes cites the power of the interiors as a catalyst for collaboration, while praising the juxtaposition of the building's historical roots with the fresh layout of the space. Sykes explains how the new building plays upon three innovative design concepts: "the split," "the stitch," and "the vortex." "The split" disassembles the traditional office core by pushing the elevators and restrooms outward away from the center. "The stitch" highlights the open office center through the melding of the classic brick façade with the modern glass curtain wall that lines the eastern face of the building. "We worked with the stitch, the idea of tying history and the future together, because this is very much what Havas/Arnold does," says Victor. "The vortex"—the open space created by the split and stitch—serves as a zone of assembly and collaboration. Through freeing up the office core, the Havas/Arnold headquarters reinforces the collaborative and creative culture of the company, allowing a constant flow of employees between and across floors and the brands.
Click here to read the article in NAIOP, and here for the article in Contract. For more information on the Havas/Arnold headquarters, click here.
Havas/Arnold Worldwide is a leading global ad agency that represents major brands like Fidelity, Jack Daniels, Progressive Insurance, and a host of other household names. Havas's new headquarters in...